Adsense : When you want to earn money from your traffic Adwords : When you want to buy traffic for your website product Affiliates : People who will resell your goods Alexa Traffic Ranking : Alexa.com All important Traffic Ranking for your Site Auto-Responder : Replies to Emails Automatically specifically to Registrations Aweber : Aweber.com Market Leader in Auto-responders Back-End Profits : Selling to customers who have already bought from you (3 times more than Front-End) Business Design : (Business Plan) ClickBank : The best way to sell Digital Products also Affiliate Programs Commission Junction offers physical goods Available via snail mail CPC (Cost per Click) : What an Advertiser pays if some CLICKS his advert CPM (Cost per Mille eg Cost per 1000 Page Views) : What an Advertiser pays if some SEES his advert Camtasia : (Application to Create Demos of your application for Websites) eBay : Worldwide Online Auction System: easist way to start a business Feature / Benefit : Customers buy Benefits eg You will save money Front-End Profits : What you earn from direct pitch to a new customer HotSheet : Another name for an Advice/Fact Sheet Johnson Box : Boxes with Text in on a Sales Letter Joint Ventures (JV) : A Joint Development or Marketing effort , levers both parties fame/mailing list Landing Page : Page you send people to from say a Google Ad (so you can track them) Leverage : When you use your success to create more success Link Partners : People you trade links with Link Popularity : Criteria of Google Page RankingUpside Leverage Multiple Income Streams : All your Online Ventures Name Grab Page : AKA Name Squeeze Page : opt-In Page Non-Response Disrupter : Element of your SalesLetter Designed to interrupt buyer's apathy OTO : One-Time-Offers (Their supposed last chance to buy) Opt-In Page : see Squeeze Page PayPal : Quasi Universal Secure Online Payment System which allow you to pay for items just by entering your PayPal emailaddress and a password (rather than street address creditcard number expiry dates etc) PixelFast : Find out what advertisers are paying for your wished for Adwords and how many people are searching for them Podcast : A digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player PPC Pay-Per-Click : Adverts where you get paid only if people Click Page Rank (in Search Engines) Perceived Value : What value your customers attach to your product Private Label eBooks (ie your name is put on the eBook) Public Label Rights Articles Sales Letter Website (Long One Page Hard Sell Website) SEO: Search Engine Optimisation; make your pages search engine friendly Split Test: Test your conversion rate by trying two different Sales Pages Squidoo: Squidoo.com lens enable creation of income earning lens (pages) cost free and with no technical skills Swipe Files (Standard Phrases used in Sales Letters) Testimonials : Needed for Sales Letter Tipping point : The point at which critical mass takes over ie when you become well known Umbrella phrase: Is the phrase that you optimise for when building a niche website (also Target Phrase) Underachiever websites : Websites just built to earn adsense income, once built just left to earn a few dollars Adsense a month Upside Leverage Viral Email : Make an amusing Video which incidentally advertises your product. When it's funny/rude enough people email it to each other hence viral